After being canceled last year due to the COVID-19 pandemic, Alcoy Councilor for Tourism Lorena Zamorano confirmed that the Alcoy Modernista Fair would return for the week of September 20 to 26. While the exhibitions in Glorieta Park, the Vermouth Route, and the shop window competition have all been given the green light, the proclamation, parades, and concerts are yet to be decided. Before its cancelation last year, Alcoy’s Modernista Fair was going from strength to strength, welcoming visitors from all over Spain.
Based on French Art Nouveau’s inspiration and Austrian Secession sensibility, Modernism came about during the broad transformations in Western society during the late 19th and early 20th centuries. During this period, Alcoy was a prosperous industrial city with stable middle-class and wealthy factory owners who wanted their houses built in the Moderniste style.
Alcoy architects trained in Barcelona
Local architects Vicente Pascual Pastor and Timoteo Briet Montaud studied the Moderniste movement in Barcelona before returning to Alcoy and designing some of the stunning Moderniste architecture we see today. Modernisme was not exclusively limited to housing for the rich with its social and aesthetic value was also expressed in the designs for shopfronts. Factory facades, such as the wrought-iron gates at Rodes Hermanos and period funerary sculpture in the Cementerio Municipal San Antonio Abad, showcase why Alcoy was added to the European Moderniste Route 2010.
Visit Alcoy for the Fira Modernista
During Modernista week, many of the city’s locals dress up in the period’s attire, which, together with the city’s impressive architecture, takes you back in time. If you are visiting relatives or just on holiday in Spain, visit Alcoy during its Fira Modernista and enjoy the festivities.