Alcoy closed out the second annual Modernist Fair on a high. Both the number of people taking part and the visitors it attracted far exceeded the first edition of the event in 2017.
The word Modernism or Art Nouveau as it was known in the English speaking world refers to a philosophical movement that, along with cultural trends and changes, arose from wide-scale and far-reaching transformations in Western society during the late 19th and early 20th centuries. Among the factors that shaped modernism were the development of modern industrial societies and the rapid growth of cities.
Modernism, in general, includes the activities and creations of those who felt the traditional forms of art, architecture, literature, religious faith, philosophy, social organization, activities of daily life, and sciences, were becoming ill-fitted to their tasks and out-dated in the new economic, social, and political environment of an emerging fully industrialized world.
Alcoy was at the forefront of this movement in Spain as the city lived through what would become known as its “Golden Age” as is evident in grandiose buildings along Calle San Nicolas.
The activities offered at this year’s fair were a huge success with the number of participants and visitors far exceeding expectations. “The numbers of people taking part make us more than proud and have us already thinking about next year’s event,” said the mayor of Tourism, Lorena Zamorano.
The Mayor later added: The Fair has come to stay and is already a very powerful event in the city and a reference for other destinations that also promote this resource”.